Willingness to pay for organic food in Argentina: evidence from a consumer survey

Rodríguez, Elsa Mirta M.; Lacaze, María Victoria y Lupín, Beatriz (2009). Willingness to pay for organic food in Argentina: evidence from a consumer survey. In Canavari, Maurizio; Cantore, Nicola; Castellini, Alessandra; Pignatti, Erika y Spadoni, Roberta, (Eds.), International marketing and trade of quality food products (pp. 297-314). Netherlands: Wageningen Academic Publishers. ISBN 978-90-8686-089-0

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Resumen/Abstract

Throughout these last years, organic agriculture has undergone a remarkable expansion due, among other things, to the greater interest shown by consumers aware of food safety concerns involving real or perceived quality risk. The paper aims to estimate consumers' willingness to pay (WTP) for organic food products available in the Argentinean domestic market, with a view to providing some useful insights to gain support and outline strategies for promotion of organic production, marketing, regulation, and labeling programs of organic food products. A Binomial Multiple Logistic Regression model is estimated with data from a food consumption survey conducted in Buenos Aires city, Argentina, in April 2005. The Contingent Valuation Method was chosen in order to calculate their WTP for five organic selected products: regular milk, leafy vegetables, whole wheat flour, fresh chicken and aromatic herbs. The empirical results reveal that consumers are willing to pay a premium for these products and that although prices play an important role, lack of store availability and of a reliable regulatory system to mitigate quality risks constraint consumption of organic products in this country.

Tipo de Documento: Parte de Libro
Editores: Canavari, Maurizio; Cantore, Nicola; Castellini, Alessandra; Pignatti, Erika y Spadoni, Roberta
Autores: Rodríguez, Elsa Mirta M.; Lacaze, María Victoria y Lupín, Beatriz
Editorial: Wageningen Academic Publishers
Palabras Clave: Alimentos Orgánicos, Comportamiento del Consumidor, Disposición a Pagar, Argentina
Filiación: Facultad de Cs. Económicas y Sociales > Centro de Inv. Económicas y Sociales > Grupo Economía Agraria
Ultima Modificación: 23 May 2011 13:44
Google Scholar: Ver citas en Google Académico
URI: http://nulan.mdp.edu.ar/id/eprint/1285
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