Heterogeneous preferences, market structure and new goods in the Argentinean frozen fried potato industry

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Resumen/Abstract

This article studies the preference structure of frozen fried potatoes consumers in Mar del Plata, Argentina, and the effect of changes in market structure and the addition of a new product on prices, market shares, and welfare. Heterogeneity in consumer preferences is found, driven by demographic characteristics. Consumer surplus would decrease with a merger between the two smaller firms of the market, and would increase if the market turned into a single-product firms industry. The results emphasize the importance of both agronomic issues and consumer preferences for the success of the introduction of a credence-attribute in a food industry.

Tipo de Documento:	Documento de Conferencia (Paper)
Autores:	González, Julia
Conferencia:	XLVII Reunión Anual de la Asociación Argentina de Economía Política
Inst. Patrocinadora:	Asociación Argentina de Economía Política (AAEP)
Fechas:	Publicado: Noviembre 2012
Palabras Clave:	Papa, Alimentos Congelados, Preferencias del Consumidor, Estructura del Mercado
Filiación:	Facultad de Cs. Económicas y Sociales > Centro de Inv. Económicas y Sociales > Grupo Economía Agraria
Google Scholar:	Ver citas en Google Académico
URI:	http://nulan.mdp.edu.ar/id/eprint/1674
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