'Ready to complete the survey on Facebook': Web 2.0 as a research tool in business studies

Gregori Gomis, Aleix y Baltar, Fabiola (2013). 'Ready to complete the survey on Facebook': Web 2.0 as a research tool in business studies. International Journal of Market Research, 55(1), 131-148. ISSN 1470-7853. https://doi.org/10.2501/IJMR-2013-010

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Practical issues associated with sampling and data collection are of real concern to business researchers. Some important methodological issues are the willingness to participate of the individuals and the provision of accurate information. Therefore, the aim of this article is to present the results obtained from the combination of social networking sites (Facebook) with an online questionnaire to study transnational entrepreneurs in Spain. The article analyses the pattern of answer of 219 entrepreneurs surveyed, and a cluster analysis of respondents and types of question is developed. The conclusion is that new technologies can help researchers to tackle some of the limitations associated with the administration of surveys to business people (e.g. lack of motivation to answer, intermediate filters) and can improve the quality of the information collected (e.g. higher level of response to confidential questions). However, it is acknowledged that ethical and methodological considerations are of great importance in this kind of study.

Tipo de Documento: Artículo
Publicación/Revista: International Journal of Market Research
Editorial: SAGE Publications
  • Publicado: Enero 2013
Palabras Clave: Encuestas, Redes Sociales, Emprendedores, Inmigrantes
Filiación: Facultad de Cs. Económicas y Sociales > Areas > Economía
Google Scholar: Ver citas en Google Académico
URI: http://nulan.mdp.edu.ar/id/eprint/2840
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