Risks perceptions and willingness-to-pay for organic fresh chicken in Argentina

Lacaze, María Victoria; Rodríguez, Elsa Mirta M. y Lupín, Beatriz (2009). Risks perceptions and willingness-to-pay for organic fresh chicken in Argentina. Comunicación presentada en 27 Conference of the International Association of Agricultural Economists, Beijing [CHN], August 16-22, 2009.

[img]
Vista Previa
PDF - Versión publicada
Disponible bajo Licencia CC Atribución-NoComercial-SinDerivadas.

Descargar (229kB)
Twitter Mendeley ResearchGate Facebook Pinterest Google Plus CiteULike

Resumen/Abstract

In developed countries, a series of food scares and the overuse of antibiotics in animals have increased consumers' concerns about chicken meat quality since the last decades. In Argentina, consumers are clearly becoming oriented to alternative chicken varieties they conceive as "healthier", "tastier" and "free of harmful chemical substances". This paper aims to calculate Argentinean consumers' willingness-to-pay (WTP) for organic fresh chicken in the domestic market by applying the Contingent Valuation approach and with a view to providing some useful insights to promote organic chicken production and consumption. A binomial logit model was estimated with data from a consumer survey conducted in Buenos Aires City, Argentina. Willingness-to-pay is explained by the consumption of organic products, health risks perceptions, production processes and regulation concerns and labels reading. WTP calculation reveals a mean value of 21.4%/kg and a median of 19%/kg. Even though both measures are below than the average price premium prevailing at the sampled stores (24.6%/kg), they are indicating that organic chicken is positively valued. In fact, it is provided with the nutritional and product origin information that consumers require and considered for them as a safer option than conventional chicken.

Tipo de Documento: Documento de Conferencia (Paper)
Autores: Lacaze, María Victoria; Rodríguez, Elsa Mirta M. y Lupín, Beatriz
Conferencia: 27 Conference of the International Association of Agricultural Economists
Inst. Patrocinadora: International Association of Agricultural Economists (IAAE)
Palabras Clave: Disposición a Pagar, Comportamiento del Consumidor, Percepción del Consumidor, Alimentos Orgánicos, Pollo, Riesgo, Método de Valoración Contingente, Argentina
Filiación: Facultad de Cs. Económicas y Sociales > Centro de Inv. Económicas y Sociales > Grupo Economía Agraria
Ultima Modificación: 04 Jul 2012 16:42
Google Scholar: Ver citas en Google Académico
URI: http://nulan.mdp.edu.ar/id/eprint/815
Personal Autorizado: View Item
Editar ítem

Descarga mensual. Últimos 12 meses