Dinámica relacional interorganizacional para el desarrollo turístico. Los casos de Villa Gesell y Pinamar (Argentina)

El trabajo tiene como objetivo analizar las relaciones producidas entre las organizaciones con capacidad de representar las diversas partes interesadas en torno a la actividad turística de Villa Gesell y Pinamar, permitiendo la obtención de información útil para mejorar las estrategias de participación e interacción. El objeto de estudio es abordado a partir del método de análisis de redes sociales y se complementa con un análisis de contenido de las relaciones. Los resultados permiten observar dificultades en la interacción entre los distintos sectores involucrados, sin embargo se advierte predisposición para la transformación de las circunstancias actuales en ambos destinos.

In recent years, the issue of development associated with tourism has generated a great debate in the scientific field, putting into question, especially, the actual capacity of tourism to boost profits that exceed the economic level, even questioning that in all circumstances and under all conditions, tourism is a tool that generates wealth (Pulido et al., 2008, Pulido and Solis, 2008). Tourism, due to its transversal and multidimensional nature, possesses the ability to position itself as a strategic option for local development, but its success or failure depends mainly on the territory proper planning and the active participation of various sectors of the community (OIT, 2004). In this sense, the generation of a tourism development model with aspirations to further develop the local territory, necessarily implies the involvement of stakeholders (or groups of actors with the capacity to influence or be influenced by the phenomenon). For this reason, it is essential to identify the different sectors involved and addressing the relationships that occur between them, considering that a change in the conditions under which they operate, will affect the model structure.